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BOSL Fashion Feed


February 20, 2012


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Written by: Reign
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I have had two RL requests to write a book and record everything I know about modeling. Until now I always had second thoughts about doing that because I was not sure if the aspects of SL modeling applied to RL modeling.

After reviewing numerous published modeling books and dictionaries, I am surprised to find that there are several basic truths that have not been covered or that I could not find, so I decided to give it a shot.

The Merriam-Webster Dictionary defines a model as: “One who is employed to display clothes or other merchandise.” I found similar definitions in other dictionaries I researched. In my opinion, the definitions are incomplete. No top model gets a million dollar contract to “display” clothes. Any mannequin can do that. Models get million dollar contracts because they SELL clothes!

A model is someone who can make clothes and other merchandise look so appealing, that they inspire others to buy them. This is the definition I have defended from the beginning of my teachings at my modeling agency and it’s the one that I write about here.

What separates top models from the rest? Simply two abilities: (1) The ability to make anything look appealing; and (2) The ability to communicate in a way that raises interest to retailers and the public. The first is done backstage. The second takes place on the runway or under the photographer’s lens.

Established RL models do not worry about the first ability; this is usually taken care of for them by professional make up and hair artists. But this is not the case if you haven’t really made it, and it certainly is not the case in the virtual world.

Most virtual fashion designers do not get involved in how a model styles an outfit, which I find very strange. God knows if I was a designer, I would be all over the models instructing them to change their make-up, hair, skin, shoes and everything else. Maybe that is why I am not a designer; no agency would ever want to work with me.

So what makes a great model in Second Life?

1. The ability to make any outfit look absolutely fantastic.

2. The ability to choose walks and poses that present the outfit you are wearing in the most interesting possible way, without detracting from the product, and with the intention of selling it to the audience.

3. Perfect execution of scripted items like Animation Overrides, poses, and walks.

4. A professional attitude.

Number 1 is the most difficult but can be learned through observation and practice. Number 2 requires a fierce attitude and the focused intent to really communicate to the audience, in an interesting way, rather than deliver a mediocre and robotic performance. Number 3 is easy to learn and Number 4 is plain common sense.

Like a poet communicates with words, a model communicates with movement.

Models usually have a mere 20 to 30 seconds on the runway to sell the outfit for the designer that hired them, so be sure you make every pose and movement count.

If you don’t, you will let everybody down. If you do you will make it all the way to the top and designers will love you.

There are no other secrets.

Frolic Mills


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  1. Duchess of Austin

    Very well said, Frolic. I quote you often to new models, as I feel this is a very profound approach to SL modeling.

  2. Great article Frolic you have always the perfect words!

  3. Hezabel Blackheart

    Thank you Frolic.. a very informative post. Indicative of your expertise and dedication. I know for a fact that those are the very same skills I learned from you and your staff. That fierce attitude and the love of your craft will always make the designs you wear stand out above the rest. That’s the idea of it all. “I wear it well.. so can you”.


  4. Alethia Bonham

    Great post and always instructive, thank you!

  5. Veronika Nicholls

    Me encanto su definición, tengo el orgullo y honor de estudiar en su Academia. Saludos.

  6. Totalmente de acuerdo Frolic y eso no se logra de la noche a la mañana, ser una Top Model en SL requiere esfuerzo, dedicación, empeño, buen gusto, mirar cada detalle, que este todo perfecto y en su sitio y pasión por lo que se hace y trabajar para lograrlo, a veces un styling que uno se crea puede durar horas, para que de el efecto WOW, no es solo tirarte cualquier trapo encima y ya.
    Besitos y espero mas articulos tuyos :)

  7. Elisabet Lilliehook

    Well said Frolic. And, while having a designer providing input to the styling may be a bit challenging (understating your view) I think it is what gives the designer a chance to show what they were thinking artistically in a virtual world. This is one place where the worlds do not intersect materially but the desire to have ones work shown as intended is a common thread. In this virtual world, the hope is that a model is well trained and has the ‘eye’ needed to provide valuable feedback to any designer for whom s/he works. Thank you again Frolic. Write more! Your book has officially started!

  8. Cara Vespucciano-Grantham

    Very well put Frolic. All too many models these days seem to think its all about promoting themselves, when in fact they are there solely to promote a product. A model needs to have drive, passion and heart to succeed, and as you say a professional attitude. Very well written and an article many would benefit from by reading more than once.



  10. Frolic Mills

    Thank you guys … I hope it serves a purpose :)

  11. I cannot agree more and also to the comment made by Cara. :)

  12. Pink Beedit

    Recently I inquired about SL modeling school a little nervous and intimidated, in RL would of loved to become model but was not the direction.. So my little Pixie AV and myself have had many adventures and been told numerous time I should model(yes most from men but I always knew it was a sincere compliment if their motive or compliment ended in “hey want to go to bed:” So now I have decided lets really see if I got what it takes, I go to the Modeling office and I know I was there over 2hrs looking at a the beautiful pictured AV, thinking wow so gorgeous an looking at my AV between all these thought , I go home thinking what do I think Im doing, there’s just no way, then I start from scratch my own AV(not a easy task at all) and Im still working… Then I read Frolic Mills, your words spoke volumes…..Well I might not have my own original AV(I will one day)so Im going to put best pixie foot in…. a new Adventure and just maybe a TOP Model Sincerely Ms Pink Beedit

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